Role play examples

Role play examples with AI, ready to practise.

What do you say to a customer who wants to cancel? Or to a procurement director asking for a discount? See how these sales, customer service and leadership conversations start, and practise them by voice with an AI avatar.

AI avatar: Marta, Head of ProcurementSalesBy voice
Objection handling

Price objection

“I’ve gone through it with the team. We like the proposal, but the price is well above the others.”

Marta, Head of Procurement. Industrial company comparing three suppliers.

Objection handlingTrust in the productMeeting interests
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AI avatar: Elena, Chief Financial OfficerSalesBy voice
Sales meeting

Discovery call with a CFO

“I’ve got twenty minutes. My sales director insists I talk to you, so go ahead.”

Elena, Chief Financial Officer. Services company with 400 employees. She has 20 minutes.

Use of questionsInterest detectionConversation balance
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AI avatar: Javier, customer with an incidentCustomer serviceBy voice
Customer service

Angry customer

“This is the second time I’ve called. You told me twenty-four hours and I’ve been without service for three days.”

Javier, customer with an incident. Three days without service and his second call.

Conversation balanceMessage clarityForbidden messages
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AI avatar: Lucía, the client’s Head of TrainingCustomer serviceBy voice
Sales meeting

Renewal at risk

“I’ll be honest: we’re reviewing all our suppliers. My new director wants to cut costs.”

Lucía, the client’s Head of Training. A client for two years. Renews in six weeks.

Interest detectionMeeting interestsObjection handling
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AI avatar: Daniel, a sales rep on your teamLeadershipBy voice
Feedback conversation

Feedback on low performance

“I know what this is about. But with the territory I’ve been given, it’s impossible to hit target.”

Daniel, a sales rep on your team. Three months below target, after a very good year.

Conversation balanceUse of questionsMessage clarity
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AI avatar: Carmen, Head of OperationsSalesBy voice
Sales presentation

Presentation to a committee

“Sorry to cut in. Before you go on: how long does it take to get up and running?”

Carmen, Head of Operations. She leads the three-person committee that decides this month.

Sales presentationMessage clarityForbidden messages
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AI avatar: Raúl, sales directorSalesBy voice
Prospecting

Cold call

“Yes? Look, I’m about to go into a meeting.”

Raúl, sales director. Distribution company. He doesn’t know you and is between two meetings.

Message clarityUse of questionsObjection handling
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AI avatar: Ana, head of operationsSalesBy voice
Sales meeting

Cross-selling to a customer

“What we have with you works well, to be honest. There’s not much to review.”

Ana, head of operations. A customer for a year, happy with the service she already has.

Interest detectionMeeting interestsTrust in the company
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AI avatar: Sergio, procurement managerSalesBy voice
Negotiation

Negotiating with procurement

“The proposal is fine, but to sign I need 120-day payment terms and ten per cent off for volume.”

Sergio, procurement manager. Key account. The business team has already chosen your proposal.

Objection handlingMeeting interestsConversation balance
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AI avatar: Isabel, GPSalesBy voice
Medical sales visit

Medical sales visit

“I’ve got five minutes. What have you brought me today?”

Isabel, GP. Health centre. She has five minutes between appointments.

Product knowledgeMessage clarityForbidden messages
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AI avatar: Pedro, a customer for four yearsCustomer serviceBy voice
Customer service

Customer who wants to cancel

“Hello. I want to cancel. I’ve made up my mind.”

Pedro, a customer for four years. He has received an offer from a competitor.

Interest detectionConversation balanceForbidden messages
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AI avatar: Clara, specialist on your teamLeadershipBy voice
Feedback conversation

A demotivated team member

“You wanted to see me? If it’s about the deadlines, I know I’m behind.”

Clara, specialist on your team. Good at her job. For weeks she has been taking part less and delivering late.

Use of questionsConversation balanceInterest detection
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Custom

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We configure it with your product, your ideal customer and your objections: type of role play, modules, avatar and setting.

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What a role play is and what it’s for

A role play is a simulation of a real conversation: you play your part and someone else plays the customer, the manager or the colleague. It lets you rehearse what you’re going to say before it really matters.

With AI, the other part is played by an avatar that listens and reacts to what you say, so every conversation is different. You can practise whenever you want, repeat as many times as you need and get feedback at the end.

How to use these examples

  1. Choose the conversation most like yours. Filter by sales, customer service or leadership.
  2. Read the situation and how it starts. Each example explains what makes it difficult and what the feedback assesses.
  3. Practise it with your team. In AI Role Play, every example is adapted to your product, your customers and your objections.

Frequently asked questions

What is a sales role play?

It’s a simulation of a sales conversation, such as a cold call, a discovery call or a negotiation, so you can practise it before having it with a real customer.

How does an AI role play work?

The person talks by voice with an AI avatar that plays the customer, the manager or the colleague. The avatar reacts to what they say and, at the end, they get a report with their strengths and what they can improve.

What role play examples are there for customer service?

An angry customer with an incident, a customer who wants to cancel and a renewal at risk. All of them can be adapted to your service and your procedures.

Are there role play examples for managers?

Yes: giving feedback to a team member about low performance and talking to someone who has lost motivation. They are difficult conversations worth rehearsing beforehand.

Can I create a custom role play?

Yes. You define the profile of the other person, your product or service and the context of the conversation, with its interests, questions and objections. We’ll show you in a demo.

How each example works

Three steps and you’re ready to practise.

01

Choose the type and the modules

Sales meeting, presentation, objection handling, product knowledge… and what you want the feedback to assess.

02

Customise avatar and setting

Hyper-realistic or animated avatar from the library, the background and the language of the conversation.

03

Upload your information

Product, company and ideal customer, with their interests, questions and objections, so the conversation feels like the real ones.

Your scenario, made to measure

Choose the conversation.
Practise it today.

In a demo, we’ll show you what the scenario your team finds hardest would look like.

Book a demo →