AI role play: cold call
You’re calling Raúl for the first time. He doesn’t know who you are, he’s about to go into a meeting and his first reaction is to ask you to send him an email.
Voice simulation
In this scenario
The situation
You’re calling Raúl for the first time. He doesn’t know who you are, he’s about to go into a meeting and his first reaction is to ask you to send him an email.
Win thirty seconds of attention, spark his interest with a relevant question and leave the call with a meeting in the diary.
What makes it hard
- He tries to hang up in the first few seconds.
- He asks you to send him information by email.
- He says he already works with another supplier.
What the feedback assesses
When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:
Do you adapt the message to the other person? Are you clear and concise?
Do you use open questions? Do you ask enough questions?
Do you handle every objection with the right arguments?
Do you speak at the right pace? Do you know how it affects the other person’s perception?
Sample conversation
This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.
Live this conversation before you have it for real.
Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.
Adapt it to your company
- The other person’s profile. Industry, role, pain points and communication style.
- Your product or service. What your team has to explain, with its key messages.
- The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.
Further reading
- Fear of cold calling (call reluctance): what it is and how to overcome it
- Social selling: what it is, techniques and how to practise the first LinkedIn message
- BANT: what it is, how to qualify leads and how it differs from MEDDIC
Frequently asked questions
What does the feedback assess in this scenario?
In this example, message clarity, use of questions, objection handling and speaking pace. You can choose which modules are assessed in each role play.
Can I adapt this scenario to my company?
Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.
Can I change the avatar and the setting?
Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.


