AI role play: renewal at risk with a key account
Six weeks until the renewal. Lucía has a new boss, usage has dropped in recent months and she tells you they are reviewing all their suppliers.
Voice simulation
In this scenario
The situation
Six weeks until the renewal. Lucía has a new boss, usage has dropped in recent months and she tells you they are reviewing all their suppliers.
Find out what has changed, recover the value the client has obtained and leave with a shared plan for the renewal.
What makes it hard
- She doesn’t say openly that she’s thinking of switching supplier.
- Her new boss doesn’t know the history of the account.
- She asks for a discount as a condition for continuing.
What the feedback assesses
When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:
Do you uncover the customer’s needs, concerns and interests with strategic questions?
Do you present your product or service as the answer to what the customer needs?
Do you handle every objection with the right arguments?
Do you know the arguments that build credibility around your brand?
Sample conversation
This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.
Live this conversation before you have it for real.
Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.
Adapt it to your company
- The other person’s profile. Industry, role, pain points and communication style.
- Your product or service. What your team has to explain, with its key messages.
- The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.
Further reading
- Key account management: the two silent threats to renewal
- Customer success training: signs your renewals depend too much on luck
- Upselling: what it is and how to apply it in B2B sales
Frequently asked questions
What does the feedback assess in this scenario?
In this example, interest detection, meeting interests, objection handling and trust in the company. You can choose which modules are assessed in each role play.
Can I adapt this scenario to my company?
Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.
Can I change the avatar and the setting?
Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.
