AI role play: feedback to an underperforming sales rep
Daniel was one of the best on the team, but he’s been below target for three months. You need to talk to him before the end of the quarter. He thinks the problem is the territory you assigned him.
Voice simulation
In this scenario
The situation
Daniel was one of the best on the team, but he’s been below target for three months. You need to talk to him before the end of the quarter. He thinks the problem is the territory you assigned him.
Describe the facts without judging, understand what is going on and agree two or three concrete commitments with him.
What makes it hard
- He gets defensive and blames the territory.
- He compares himself with other people on the team.
- If you sound like you’re lecturing, he stops listening.
What the feedback assesses
When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:
Do you dominate the conversation or let the other person talk and voice their doubts?
Do you use open questions? Do you ask enough questions?
Do you adapt the message to the other person? Are you clear and concise?
Do you speak at the right pace? Do you know how it affects the other person’s perception?
Sample conversation
This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.
Live this conversation before you have it for real.
Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.
Adapt it to your company
- The other person’s profile. Industry, role, pain points and communication style.
- Your product or service. What your team has to explain, with its key messages.
- The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.
Further reading
- The difficult feedback your managers keep avoiding: a practical guide to preparing it better
- Difficult conversations at work? 4 ways to practise them before you sit down at the table
- Why your best sales rep can’t lead the team: the DISC model explains it
Frequently asked questions
What does the feedback assess in this scenario?
In this example, conversation balance, use of questions, message clarity and speaking pace. You can choose which modules are assessed in each role play.
Can I adapt this scenario to my company?
Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.
Can I change the avatar and the setting?
Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.


