AI role play: discovery call with a CFO

First meeting with Elena, who has agreed to the call on her Sales Director’s recommendation. Her diary is full, she distrusts suppliers who arrive with a presentation and wants to know quickly whether it’s worth carrying on.

Sales meeting Sales By voice · 8 languages
AI avatar: Elena, Chief Financial Officer Voice simulation
Elena, Chief Financial OfficerServices company with 400 employees. She has 20 minutes.
In this scenario

    The situation

    First meeting with Elena, who has agreed to the call on her Sales Director’s recommendation. Her diary is full, she distrusts suppliers who arrive with a presentation and wants to know quickly whether it’s worth carrying on.

    Your goal

    Uncover the business problem, its financial impact and who else decides, without turning the call into an interrogation.

    What makes it hard

    • She gives short answers until a question really interests her.
    • She asks for prices before explaining her problem.
    • She cuts the meeting short if you talk more than she does.

    What the feedback assesses

    When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:

    Use of questions

    Do you use open questions? Do you ask enough questions?

    Interest detection

    Do you uncover the customer’s needs, concerns and interests with strategic questions?

    Conversation balance

    Do you dominate the conversation or let the other person talk and voice their doubts?

    Message clarity

    Do you adapt the message to the other person? Are you clear and concise?

    Sample conversation

    This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.

    Elena, Chief Financial Officer · Sales meeting
    ElenaI’ve got twenty minutes. My Sales Director insists I talk to you, so go ahead.
    YouThanks for making the time. Rather than telling you, I’d like to understand something: what concerns you today about your sales team’s performance?
    ElenaThat it takes too long for new people to start selling. And that shows in the numbers.
    YouHow long does a new sales rep take to reach their target now, and what does that mean for the quarter?
    ElenaAbout six months. And we’ve hired fifteen this year.
    YouIf that time were shorter, who else would need to be involved in the decision, apart from you?
    Practise it with AI Role Play

    Live this conversation before you have it for real.

    Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.

    Adapt it to your company

    1. The other person’s profile. Industry, role, pain points and communication style.
    2. Your product or service. What your team has to explain, with its key messages.
    3. The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.

    Further reading

    Frequently asked questions

    What does the feedback assess in this scenario?

    In this example, use of questions, interest detection, conversation balance and message clarity. You can choose which modules are assessed in each role play.

    Can I adapt this scenario to my company?

    Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.

    Can I change the avatar and the setting?

    Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.

    In which languages can people practise?

    In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.

    From example to your team

    Now you know how it starts.
    Now, practise it.

    In a demo, we’ll show you what this scenario would look like with your product and your customers.

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