AI role play: price objection
You’ve presented your proposal and the conversation is going well until price comes up. Marta tells you another supplier offers something similar for quite a bit less and asks you to improve your offer before Friday.
Voice simulation
In this scenario
The situation
You’ve presented your proposal and the conversation is going well until price comes up. Marta tells you another supplier offers something similar for quite a bit less and asks you to improve your offer before Friday.
Understand what’s behind the objection, defend the value of your proposal and agree a next step without giving away margin.
What makes it hard
- She compares you with a competitor and won’t say which one.
- She pushes with a short deadline to force a discount.
- If you give in straight away, she toughens the negotiation.
What the feedback assesses
When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:
Do you handle every objection with the right arguments?
Can you explain why your customer should trust your product?
Do you present your product or service as the answer to what the customer needs?
Do you speak at the right pace? Do you know how it affects the other person’s perception?
Sample conversation
This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.
Live this conversation before you have it for real.
Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.
Adapt it to your company
- The other person’s profile. Industry, role, pain points and communication style.
- Your product or service. What your team has to explain, with its key messages.
- The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.
Further reading
- Objection handling in sales: 8 phrases and what to answer
- Sales closing techniques: how to practise them without sounding pushy
- Consultative selling: what it is and how to apply it step by step
Frequently asked questions
What does the feedback assess in this scenario?
In this example, objection handling, trust in the product, meeting interests and speaking pace. You can choose which modules are assessed in each role play.
Can I adapt this scenario to my company?
Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.
Can I change the avatar and the setting?
Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.


