AI role play: price objection

You’ve presented your proposal and the conversation is going well until price comes up. Marta tells you another supplier offers something similar for quite a bit less and asks you to improve your offer before Friday.

Objection handling Sales By voice · 8 languages
AI avatar: Marta, Head of Procurement Voice simulation
Marta, Head of ProcurementIndustrial company comparing three suppliers.
In this scenario

    The situation

    You’ve presented your proposal and the conversation is going well until price comes up. Marta tells you another supplier offers something similar for quite a bit less and asks you to improve your offer before Friday.

    Your goal

    Understand what’s behind the objection, defend the value of your proposal and agree a next step without giving away margin.

    What makes it hard

    • She compares you with a competitor and won’t say which one.
    • She pushes with a short deadline to force a discount.
    • If you give in straight away, she toughens the negotiation.

    What the feedback assesses

    When you hang up, AI Role Play analyses the conversation and returns personalised, objective feedback, with strengths and areas for improvement. In this scenario, these modules are assessed:

    Objection handling

    Do you handle every objection with the right arguments?

    Trust in the product

    Can you explain why your customer should trust your product?

    Meeting interests

    Do you present your product or service as the answer to what the customer needs?

    Speaking pace

    Do you speak at the right pace? Do you know how it affects the other person’s perception?

    Sample conversation

    This is how it might start. It’s an example: in the simulation, the avatar reacts to what you say, so every conversation is different.

    Marta, Head of Procurement · Objection handling
    MartaI’ve reviewed it with the team. We like the proposal, but the price is well above the rest.
    YouThanks for being so clear. When you say “above”, what exactly are you comparing it with?
    MartaWith another supplier that offers us something similar for less. If you don’t get closer, it’s going to be difficult for me.
    YouI understand. Before we talk numbers: how much does shortening the roll-out we discussed matter to you?
    MartaA lot, to be honest. It’s what worries us most this quarter.
    YouThen let’s compare the two options on that. I’ll prepare a total-cost comparison and we can go through it on Thursday. Does that work for you?
    Practise it with AI Role Play

    Live this conversation before you have it for real.

    Repeat it as many times as you need, get feedback at the end and arrive at the real meeting with your answer rehearsed.

    Adapt it to your company

    1. The other person’s profile. Industry, role, pain points and communication style.
    2. Your product or service. What your team has to explain, with its key messages.
    3. The context of the conversation. The customer’s interests, questions and objections, so your team doesn’t know which one is coming.

    Further reading

    Frequently asked questions

    What does the feedback assess in this scenario?

    In this example, objection handling, trust in the product, meeting interests and speaking pace. You can choose which modules are assessed in each role play.

    Can I adapt this scenario to my company?

    Yes. You define the other person’s profile (industry, role, pain points and communication style), describe your product or service and add interests, questions, objections and context to make the simulation as realistic as possible.

    Can I change the avatar and the setting?

    Yes. You choose the avatar from the library, hyper-realistic or animated, and the background. If you need a specific background, you can request a custom one for your company.

    In which languages can people practise?

    In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.

    From example to your team

    Now you know how it starts.
    Now, practise it.

    In a demo, we’ll show you what this scenario would look like with your product and your customers.

    Book a demo →