AI role play for store and retail teams
Your store teams practise assisted selling, complaints and returns with an AI avatar, without depending on the manager having time to run role plays.
Voice simulation
On this page
The conversations that matter most
They are the ones your team has every week and the hardest to practise without a customer in front of them. With AI Role Play they are rehearsed by voice, with an avatar that reacts to what is said.
Asking before recommending and matching the product to what the customer is looking for.
Listening, acknowledging the problem and offering a solution without getting into an argument.
Applying the store’s policy without losing the customer.
Offering an add-on that makes sense, without sounding scripted.
Practising the usual conversations before having them with customers.
What the feedback assesses
At the end of each conversation, personalised and objective feedback arrives. For this industry we usually start with these modules, and others can be chosen:
Do you uncover the customer’s needs, concerns and interests with strategic questions?
Do you present your product or service as the answer to what the customer needs?
Do you dominate the conversation or let the other person talk and voice their doubts?
Do you answer questions about your product or service with confidence?
Scenarios to start with
Three conversations from the library that fit retail. Each one adapts to your product and your customers.
Customer serviceBy voiceAngry customer
Javier, customer with an incident. Three days without service and his second call.
See scenario →
SalesBy voicePrice objection
Marta, Head of Procurement. Industrial company comparing three suppliers.
See scenario →
LeadershipBy voiceFeedback on low performance
Daniel, a sales rep on your team. Three months below target, after a very good year.
See scenario →Game Strategies in retail
AI Role Play is a Game Strategies product, and Game Strategies has spent 20 years training teams with simulators. In this industry there are published case studies like these:
+12.8% NPS · +4% sales in the stores that did the training
250 store managers · 98% rate the training as applicable
These case studies are from other Game Strategies solutions (training video games and simulators), not from AI Role Play. The only published AI Role Play case study is that of an insurance sales network. See the AI Role Play case study.
How it adapts to your company
- Type of role play and modules. Sales meeting, presentation, objection handling or product knowledge, and what the feedback assesses.
- Avatar and setting. Hyper-realistic or animated, from the library, in your team’s language.
- Your information. Product, company and ideal customer, with their interests, questions and objections.
Frequently asked questions
Does it work for teams with high turnover?
That’s one of its uses: every new person practises the usual conversations as many times as they need, without taking up the store manager’s time, and gets feedback at the end.
Can I adapt the conversations to my company?
Yes. You define the other person’s profile, describe your product or service and add interests, questions and objections so the simulation feels like your team’s real conversations.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.
