AI role play for insurance teams
Your sales network practises the conversations that decide a policy, from the price objection to the renewal, with an AI avatar that asks questions and raises objections like a real customer.
Voice simulation
On this page
The conversations that matter most
They are the ones your team has every week and the hardest to practise without a customer in front of them. With AI Role Play they are rehearsed by voice, with an avatar that reacts to what is said.
Making sure the customer understands what is and isn’t covered, without jargon and without over-promising.
Defending the value of the policy against a cheaper one or the one they already have.
Keeping the customer when the price goes up and they consider switching insurer.
Staying calm, explaining the process and agreeing a next step that can be delivered.
Spotting when it makes sense to offer life, home or health cover to an existing customer.
What the feedback assesses
At the end of each conversation, personalised and objective feedback arrives. For this industry we usually start with these modules, and others can be chosen:
Do you answer questions about your product or service with confidence?
Do you handle every objection with the right arguments?
Do you avoid the words and messages you must not use for commercial or compliance reasons?
Do you adapt the message to the other person? Are you clear and concise?
Scenarios to start with
Three conversations from the library that fit insurance. Each one adapts to your product and your customers.
SalesBy voicePrice objection
Marta, Head of Procurement. Industrial company comparing three suppliers.
See scenario →
Customer serviceBy voiceRenewal at risk
Lucía, the client’s Head of Training. A client for two years. Renews in six weeks.
See scenario →
Customer serviceBy voiceAngry customer
Javier, customer with an incident. Three days without service and his second call.
See scenario →Case study in insurance
An insurance sales network finds out where to focus its coaching
24 professionals talked with an AI avatar that asked questions and raised objections. Each session scored out of 100 how they answered and how they countered.
Game Strategies in insurance, with other solutions
AI Role Play is a Game Strategies product, and Game Strategies has spent 20 years training teams with simulators. In this industry there are published case studies like these:
98.6% recommendation · 900 employees enrolled in a single window
93% completion
These case studies are from other Game Strategies solutions (training video games and simulators), not from AI Role Play.
How it adapts to your company
- Type of role play and modules. Sales meeting, presentation, objection handling or product knowledge, and what the feedback assesses.
- Avatar and setting. Hyper-realistic or animated, from the library, in your team’s language.
- Your information. Product, company and ideal customer, with their interests, questions and objections.
Frequently asked questions
Can you train what can’t be said for compliance reasons?
Yes. The forbidden messages module assesses whether the person avoids the words and messages they must not use for commercial or compliance reasons, such as promising cover the policy doesn’t include.
Can I adapt the conversations to my company?
Yes. You define the other person’s profile, describe your product or service and add interests, questions and objections so the simulation feels like your team’s real conversations.
In which languages can people practise?
In Spanish, English, French, German, Italian, Portuguese, Dutch and Chinese.


